"For many high-margin products, even with a 100% tariff, the cost of manufacturing in China is still far lower than local production. Therefore, from a business perspective, high-margin products will become a more prominent focus in cross-border trade. Companies should adjust their strategies to adapt to the new market environment." — Founder of a cross-border brand, interviewed by EqualOcean.
Rational science as the shield for global expansion, Chinese culture and philosophy as the sword, Forging the foundation for Chinese enterprises' global success.
From impulsive decision-making to systematic analysis, traffic acquisition in cross-border e-commerce, content creation, and global gaming is no longer just a numbers game—it has become a battle of precision and efficiency. As traditional traffic operation strategies lose effectiveness, companies expanding overseas face a key challenge: how to achieve the highest conversions with the lowest cost.
In the first half of this year, Shenzhen's foreign trade performance was particularly impressive, with the city's total import and export volume reaching 2.2 trillion yuan, setting a record for the same period in history. This achievement enabled Shenzhen to surpass Shanghai for the first time, becoming China's top city in foreign trade. As leading cities in China's global expansion, how do Shenzhen and Shanghai differ in their overseas strategies and characteristics?
