In-depth
"Every Category is Worth Revisiting with a Branding Approach." Against the backdrop of a rapidly restructured global manufacturing landscape, Chinese companies face a crucial choice: continue competing in low-profit OEM models or invest in building globally influential, independent brands?
In the kitchen of a Michelin three-star restaurant in Beijing, the chef carefully opens a tin of black "treasures." Each translucent caviar pearl inside is immensely valuable, with prices reaching as high as 10,000 RMB per kilogram. Yet this "black gold" caviar does not come from the Caspian Sea or the Volga River. Instead, it originates from Quzhou, Zhejiang, China. This seemingly impossible fact marks a silent revolution in the Chinese caviar industry.