Review of Chinese mobile phone manufacturers for 5 years: Why did Huawei Yu Chengdong's previous predictions fail to come true?
2014-2015: Huawei seperates Honor as an independent brand, the Chinese market closes the distance with xiaomi, and lenovo ranks the third in the global market:
In 2014, in response to the popularity of the Xiaomi model in the chinese mobile phone market, Huawei's Honor officially started operating independently. Using the same market strategy as Xioami, at the same time paying attention to cost-effectivness.
The following year, Huawei's share of the Chinese smartphone market shot up to 14.5%, only 0.5% short of Xiaomi, the No. 1 player, But the year-on-year growth rate was 2.3 times that of Xiaomi, in which independence of Honor played a crucial role, while, as the Xiaomi model began to decline in 2015.
In 2019, OPPO, Vivo and Xiaomi split their brands or set up new sub-brands. Among them, Xiaomi split into Xiaomi and Redmi, OPPO released sub-brand Reno and Vivo released sub-brand iQOO. Although OPPO, Vivo and Xiaomi achieved growth in overseas markets, especially in India and southeast Asia, they have not been able to stop their decline in the global market due to the sharp decline in the Chinese market. Among them, Xiaomi grew only 5.5% year on year, 17% of the year-on-year growth rate of the global market in 2018, while OPPO grew only 0.9%, down from 1.2% the year before. Huawei, on the other hand, benefited from the rapid growth in the Chinese market, which made up for the near-stagnation of overseas market growth caused by non-market factors. It not only surpassed apple, but also opened the gap with its domestic rivals. since then its shipments have nearly doubled that of xiaomi.
Associated Companies: Vivo, Apple, OPPO, Huawei
Source: TMT Post