Automotive Jul 01, 2020 03:30 PM (GMT+8) · EqualOcean
DiDi has secretly launched a ride-hailing service app Huaxiaozhu in lower-tier cities in China, according to Chinese tech media Rancaijing. The app provides lower prices compared to DiDi and adopts Pinduoduo-like social networking marketing ways to attract new users, along with high subsidies. To improve driver capacity, it has alleviated some regulation bars. Huaxiaozhu plans to launch a 'CNY 10 bn subsidy' subsidy plan in 130 cities in China. Industry analysts think Huaxiaozhu will make an essential part of DiDi's '0188' goal in 2020.

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