Consumer Staples Jul 30, 2020 03:16 PM (GMT+8) · EqualOcean
Live streaming has become a new engine for e-commerce. In 1H2020, e-commerce live broadcasts exceeded 10 million, the number of active anchors exceeded 400,000, the number of viewers exceeded 50 billion, and the number of products on the shelves exceeded 20 million. The live broadcast scenes are becoming more and more diverse, and live broadcasts of time-honored brands, intangible cultural heritage, cultural tourism guides, and public education classes have emerged one after another.