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Briefing Jul 31, 2020 07:10 pm EqualOcean

Microsoft Said to be in Talks to Buy TikTok

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Updated 6 hours ago ·

Benchmarking TikTok, Facebook Officially Launched Short Video App

Taking advantage of TikTok's deep political crisis this time, Reels is likely to take advantage of the fire and succeed. On August 5th, Facebook officially launched its short video application Instagram Reels in more than 50 countries and regions including the United States, Japan, and Australia. It is reported that Reels is a short video application launched by Facebook's application Instagram. It was first launched in Brazil in 2018 and then launched in France, Germany and India. Its function is similar to TikTok, through Reels, users can record a 15-second video, and add music and a series of filters and effects. Earlier, TikTok CEO Meyer said in a blog that Facebook is currently "disguising as patriotism" to provide "imitator" services. At the same time, it was pointed out that Reels was the second time Facebook tried to imitate TikTok. It is reported that Facebook also tried a TikTok clone software Lasso before, but it did not succeed. In a video conference call with reporters on Tuesday, Instagram’s vice president of product Vishal Shah also acknowledged the similarities between Reels and TikTok, and said that “the inspiration for the product comes from anywhere, including the Facebook team and the wider ecosystem system.” However, Instagram product director Robbie Stein said that although TikTok popularized the short video format, the two products are different. "I think TikTok's promotion in the field of short videos is commendable. This is a great job," Robbie Stein said. "But in the final analysis, no two products are exactly the same, and neither is ours." According to Robbie Stein Introduced, the biggest difference between Reels and TikTok is its connection with the Instagram ecosystem. People can send videos to friends directly on Instagram, and they can also use Instagram-specific AR filters and tools. Earlier, the "Wall Street Journal" reported that Reels had taken out a generous bonus in an attempt to attract creators on TikTok to transfer to the platform. In fact, due to the uncertain future of TikTok, some of the top creators on the platform have indeed begun to transfer to other platforms. There is no doubt that TikTok has always been regarded as a threat to Facebook, which owns Instagram. Taking advantage of TikTok's deep political risk this time, Reels is likely to take advantage of the fire.

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Aug 5, 2020 11:55 am · jiemian

TikTok Rivals' Downloads Surges in the US

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Aug 5, 2020 11:50 am · Sensor Tower

TikTok and Douyin Won Champion on the July Global Apps Revenue List

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Aug 5, 2020 11:16 am · CNBC

Instagram Launches TikTok's Rival Reels in the US

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Aug 5, 2020 11:07 am · CNBC

Microsoft Could Buy TikTok for up to USD 30 Billion

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Aug 4, 2020 11:33 am · CNN Philippine

Roque Said No Plans to Ban TikTok in Philippines

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Updated 18 hours ago ·

Tencent and Huya are Exposed to the US market

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Aug 5, 2020 11:55 am · jiemian

TikTok Rivals' Downloads Surges in the US

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Aug 5, 2020 11:50 am · Sensor Tower

TikTok and Douyin Won Champion on the July Global Apps Revenue List

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Aug 5, 2020 11:16 am · CNBC

Instagram Launches TikTok's Rival Reels in the US

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Aug 5, 2020 11:07 am · CNBC

Microsoft Could Buy TikTok for up to USD 30 Billion

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Aug 4, 2020 01:42 pm · China Telecom Official Website

China Telecom and Tencent Jointly Launched Game Broadband

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