The "2020 Kuaishou
Live Broadcast Summer Summit Night", named by the Volkswagen Jetta brand, came to a perfect end in Guangzhou. During the activity, the official account of the Kuaishou live broadcast was carried out in the whole process, attracting a total of 80.3 million views, 56.32 million likes, over 9 million comments, and 6,100 sales leads. It ranked first in the national total during the prime time from 9 pm to 10 pm.
This successful event has shown that Kuaishou has a strong ability to organize and plan big events. The huge user group and healthy content ecology make Kuaishou a platform that cannot be ignored in industry brand marketing.