Automotive Sep 26, 2020 09:30 AM (GMT+8) · EqualOcean
The performance EV-maker co-owned by Swedish auto giant Volvo and Chinese auto veteran Geely plans to double the number of showrooms in existing markets this year and expand to new countries in Asia and the Middle East, said Thomas Ingenlath, CEO of the company. Ingenlath is one of the few international executives to attend the Beijing auto show, starting on September 26, 2020. Showroom strength is becoming an essential differentiator for EV makers as they line up new model launches and Polestar's vehicle models are designed to take on rivals such as Tesla. "We will double the number of spaces we have today by the end of the year. This number will continue to increase as we look to double the number of markets in the next 18 to 24 months," Ingenlath said. The automaker refers to each of its showrooms as a Polestar Space. Selling its cars in nine countries, Polestar operates 23 showrooms and plans to have 45 by the end of this year.

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