Ele.me: Ten Billion Subsidies Extend to 124 Cities to Fight Against Meituan
After the first two months of operations, Ele.me announced that the 'CNY 10 billion subsidies' program upgraded. Not only has the key subsidy cities expanded from the original 24 cities to 124 cities, but the categories have also expanded from catering to all categories such as life services.
The number and total amount of businesses that can enjoy the plan have also continued to grow. The scope of subsidies will continue to expand to all categories, including daily necessities, medicine, snacks, fresh fruits, rice, noodles, grains and oils and pet supplies.