Consumer Staples Nov 16, 2020 05:39 PM (GMT+8)
In 2020, the double 11 carnival season will come to an end, with a total turnover of 498.2 billion. This year, in addition to a more smooth purchase experience, the user's sense of interaction and immersion has been further improved, and the live broadcast of businesses has become a standard configuration.
As a comprehensive medical service group that took the lead in the "618 Shopping Festival" to try large-scale live broadcasting, harmony family tried the water twice during the double-11 period, innovating and upgrading the play method: live broadcast + talk show. Norah, a popular talk show star, was invited to live in the studio. The transaction amount of two hours of live broadcast reached 10 million level again; the number of viewers exceeded 2 million, and the visitors covered most provinces and regions; the number of live interaction reached 10 million level, occupying the first place in the "double 11 day" cat medical America live hour list.
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