Consumer Staples Nov 20, 2020 02:24 PM (GMT+8) · EqualOcean
Recently, the functional dairy brand "niumaoheiheihei" has completed several million yuan of strategic financing. The investor is the industrial fund of Qinghai jiangheyuan investment group and a regional food and beverage enterprise. The financing funds will be mainly used for product research and development and supply chain optimization. Niumao black and black brand was registered in June this year, and the product was officially launched in mid September. The core target users are post-95 white-collar women in the first and second tier cities. Wang Jinyi, founder and CEO, disclosed that the sales volume in the first month of listing exceeded 500000 yuan, and the monthly order volume was about 4000.

Source: 36氪