Jan 13, 2021 08:44 PM (GMT+8) · EqualOcean
Cowen raised target prices for related companies, including Facebook and alphabet, because he was optimistic about the future of digital advertising. Cowen raised the target price of alphabet from $1900 to $2200, saying Google search is the platform with the highest return on investment. In addition, the investment bank predicts that by 2022, the company's YouTube will seize more share of the advertising market. Based on Facebook's long-term growth in market share, Cowen raised the company's target price from $330 to $340.