Consumer Staples Feb 05, 2021 12:02 PM (GMT+8) · EqualOcean
On February 5, the social e-commerce platform wechat store was officially launched, and the app was connected to the wechat video number function. After accessing the video number, the video Number blogger can become the distributor of the micro store businesses and realize the value through "bringing goods". Bloggers can not only directly associate the home page of micro store app on the home page of video number, but also put micro store products on the shopping cart in the live broadcast room of video number. It is reported that as a social e-commerce platform, micro stores have nearly 90 million small and micro shopkeepers and millions of active businesses. Micro store app access to video number means that video Number bloggers can establish connections with a large number of businesses and consumers in micro store, which will expand the distribution channels for businesses and provide more opportunities for video Number bloggers to "cash in".