Consumer Staples Feb 20, 2021 10:13 AM (GMT+8) · EqualOcean
People's online commentator Weibo has released a microblog of "tea Yan Yuese apology". The content of the blog emphasizes that brands have their own themes to express when they are doing publicity and marketing, but advertising is for everyone, so naturally we should consider the feelings of most people. We should not ignore the possible social impact for the sake of publicity effect. There's nothing wrong with being creative and smart in marketing, but you can't break the bottom line. Abiding by laws and regulations, respecting public order and good customs are both the red line and the bottom line. Any attempt to challenge the bottom line of the public and break through the boundary of humor will not only add color, but also have a negative effect.