Following yesterday's deal with Warner Music, now major Korea's record label JYP Entertainment has signed a partnership with Tencent Music
Entertainment. This will allow JYP Entertainment artists to distribute their music on Tencent Music's platform in the future. This will include joint marketing, live stream events, and other promotional materials. Through this, K-Pop greats such as 2PM, J.Y. Park, DAY6, TWICE, Stray Kids and ITZY, expand their influence in China.
This briefing is contributed by and first appeared on CIMK.