Bilibili and Activision Blizzard announce a strategic partnership
Chinese video and live streaming platform Bilibili and game publisher Activision Blizzard have announced a multi-year strategic partnership. The deal includes the publisher's production and broadcast rights of e-sports games in China and further development of commercial interests and brand support in the region. No financial terms were disclosed. Bilibili has a similar three-year deal with Riot Games for distribution rights to the international League of Legends competitions.
This briefing is contributed by and first appeared on CIMK.
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