Apr 20, 2021 10:55 AM (GMT+8) · EqualOcean
Didi's proprietary e-commerce business is under gray scale test. Didi recently tested its first self operated e-commerce business in didi travel app, which is called "hot money today" (some users show it as "good goods special sale"), which is different from the shopping mode of community group buying. Its products do not support self delivery and are directly distributed by manufacturers. According to the analysis of industry insiders, Didi's "hot money today" competes with Duoduo and meituan's group goods to seize the market in the form of low price and group competition.