Consumer Staples May 09, 2021 10:52 PM (GMT+8) · EqualOcean
On May 9, the first plus black gold store in Quanjin city officially opened in Beijing's Puquan living square. Different from the standard store, the new store puts more emphasis on pioneering experiments, deeply explores the cultural diversity of barbecue, and brings a new way of playing with the theme of black gold concept in line with the urban temperament. This time, in order to get close to the target consumers, the palm springs plus black gold store in Quanjin city has made a new model attempt on the store mode. According to the person in charge of Quanjincheng market, more innovative adjustments will be made for plus black gold stores in combination with the industry trend. Next, Quanjincheng will vigorously promote the overall upgrading of brand image according to different customer positioning, forming a brand matrix of Quanjincheng black gold store, Quanjincheng standard store and one person roast. In the aspect of digital construction, Quanjincheng has strengthened and improved the small program membership system, and has online supporting digital marketing tools such as red envelope, voucher issuance and fission, so as to provide more benefits for consumers. At the same time, Quanjincheng uses Internet thinking to do customer operation, so as to make more customers become repeat customers. The competition among all walks of life is becoming increasingly fierce. How to bring forth the new is the common topic of all brands. Quanjincheng, which keeps polishing high-quality products, and the plus black gold store opened by this bold innovation, is a case of brand rejuvenation worthy of attention. After consumers enter Quanjincheng's stores for dining, they will find that this old catering brand, regardless of its products and services, is also Quanjincheng's hope and direction of continuous efforts in the future.