Alibaba is the most globalized Chinese brand
KANTAR and Google have jointly released the BrandZ - Report, which recognizes the top 50 Chinese global brands. Alibaba regained first place from Huawei, which fell to third place. ByteDance has moved up further with 3rd place. The 2021 report surveyed more than 860,000 consumers across 11 markets.
This briefing is contributed by and first appeared on CIMK.
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