Consumer Staples May 21, 2021 02:18 PM (GMT+8) · EqualOcean
May 10, the Fifth China brand day, launched by the people's daily new media "shine! From snacks and daily chemical products to electronic products, domestic products are in the lead, and national trend is on the stage. Among them, "lucky secret key", one of the representatives of domestic brands, is particularly outstanding. The product "water sense triangle makeup remover" sold nearly 20000 bottles in less than 10 minutes. Founded in June 2020, lucky key is the first beauty brand positioned in lucky aesthetics. Inspired by global lucky culture, it integrates brands and products to bring self-confidence and luck. Founded in June 2020, lucky key is the first beauty brand positioned in lucky aesthetics. Inspired by global lucky culture, it integrates brands and products to bring self-confidence and luck. Unlike other brands, lucky key spent nearly half a year polishing brands and products. The first series is inspired by Tarot, who can foretell the fate. No matter from the appearance design, illustration style, paste color selection, or even copywriting instructions, it is strictly made according to Tarot's guidance. In order to make the concept of luck more practical, we invite Luo Shu, the champion of China's first Tarot competition, to participate in the whole process of guidance. As soon as the product was launched, it won the praise and recognition of KOL and the affirmation of tmall. It was invited to participate in the 2020 "top 100 incubator plan for finding new luminescent products", and won the titles of "top 100 merchants of glory" and "playing IP".