Communication May 25, 2021 10:25 PM (GMT+8) · EqualOcean
Kuaishou's total revenue in Q1 2021 was CNY 17B (+36.6% YoY). However, the growth rate has slowed down. At the same time, Kuaishou's sales and marketing expenses have also increased to CNY 11B, representing 68.5% of total sales. Customer acquisition costs have also doubled. The adjusted net loss was CNY 4.918B (+13.2% YoY), up six-fold from the previous quarter. In Q1 last year, Kwai Kwai's new daily users increased by 46M, and monthly users increased by nearly 90M. As a result, active users are now 295M (+16.6% YoY). Also, in Q1 2021, the average daily usage time of Kuaishou per active user increased to 99.3 minutes (+16.5% YoY). This briefing is contributed by and first appeared on CIMK.

Source: CIMK

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