Consumer Staples Jun 12, 2021 05:44 PM (GMT+8) · EqualOcean
It has now been revealed that Alibaba is working on a cross-border B2C e-commerce platform for fast fashion. The project is led by the team of AliExpress. It seems that they want to use Shopify to build their own stores and find drop shippers. For this purpose, they are currently hiring people, some of whom will also optimize advertising on Facebook, Google, YouTube, Instagram, and other platforms. A strategy here is also to work with the existing suppliers of Shein. This briefing is contributed by and first appeared on CIMK.

Source: CIMK

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