Consumer Staples Jun 20, 2021 11:10 PM (GMT+8) · EqualOcean
Two days before the "6.18" pre-sale, pet food and pet products ushered in explosive growth, and the number of users increased 3.5 times year on year. At 0:00 on June 1, the opening time was only 15 minutes. The turnover of pet smart products increased by 30 times, and the turnover of pet snacks increased by 28 times. Sun Yang of CICC pointed out that China's pet food industry has a high growth dividend in the early stage and a broad space for long-term development. The growth is due to the attention paid to pets, the improvement of pet awareness, purchasing power and willingness. With the improvement of enterprise strength, enterprises with strong three-dimensional core competence of products, channels and brands are expected to break through.