Consumer Staples Jun 21, 2021 01:15 AM (GMT+8) · EqualOcean
The annual "618" Shopping Festival once again shows the vitality of the domestic consumer market. The total amount of orders placed in the "618" Shopping Festival of Jingdong platform exceeded 343.8 billion yuan, setting a new record; Suning e-buy "618" started one hour, the sales of home decoration and smart home products increased by 135% year on year; Tmall tiktok made 755 new brands on the day of June 1st, the first day turnover was more than 1 million yuan. Besides the traditional electronic business platform, the short video platform was also joined by the jitter and the Kwai Fu. The analysis points out that behind the booming consumption, a series of new changes and new trends reflect the "resonance" between consumption upgrading and industrial upgrading in China. In the future, with the acceleration of urbanization, the continuous improvement of income level, the increasing improvement of county consumption environment and other favorable factors, the consumption potential will continue to release, which is expected to inject strong power into further expanding domestic demand and driving economic growth.
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