Consumer Staples Jun 21, 2021 08:33 AM (GMT+8) · EqualOcean
This year's "618" did not have the "war report" of household appliance manufacturers that frequently came out in previous years. In addition to Midea, up to now, several major home appliance giants have not announced their "618" achievements this year, and only a few enterprises have announced some sales data in such subdivided fields as smart gadgets and health appliances“ No matter how strong the promotion is, we just can't afford the quantity. " This is the intuitive feeling of many household appliance enterprises. Now it seems that "it is difficult to improve the shipment without a price war, but it is difficult to survive under the cost pressure. How to clear the inventory as soon as possible and switch to medium and high-end products to achieve quality for quantity" is the problem faced by many home appliance enterprises.

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