Jun 21, 2021 11:39 AM (GMT+8) · EqualOcean
The annual 618 has become an important node for major platforms to boost the upsurge of consumption upgrading and innovate service modes. Similarly, this year's 618 carnival, as a pioneer of China's media e-commerce, happy shopping also plays the theme of "good life festival", and takes "meet, good life" as its slogan. In addition to the daily subsidy coupons, discounts, full reduction and bonus, happy shopping 618 Carnival focuses on the potential energy of beautiful life scenes, releasing more imaginative scene playing methods, Create a series of innovative consumption scenes and experiences, such as "Zhenpin collection", "classic inheritance", "intelligent selection of life", "618 Great Wall super fan Festival", "big beauty fan Festival 6", "happy group burning battle 618", to help consumers enjoy a better life. This year, happy shopping 618 is a little earlier than ever. Since June 1, many surprise benefits, such as blind box winning, double recharge, surprise blessing bag, free welfare, 10000 yuan Koi gift bag, house purchase carnival, etc., have taken turns to ignite consumers' enthusiasm. Especially from June 15 to June 18, the whole category burst out, with four consecutive days of special goods, special welfare and special design, The 618 Carnival to the climax. "Happy shopping 618, meet, better life", this year 618, happy shopping takes the better life that consumers yearn for as the theme, understands the user experience, and pays attention to the continuous improvement of consumer services. Through more and more high-quality goods, quality services and innovative models, we can form a sustainable brand influence between online and offline, and fully meet consumers' pursuit of a better life.