On August 27, Nezha automobile officially announced that Lu Hao was appointed as the chief experience officer of Nezha automobile, fully responsible for user operation and product experience business, and reported to Zhang Yong, co-founder and CEO of Nezha automobile.
Lu Hao has more than 20 years of integrated marketing experience in the automotive industry. He has worked in global well-known automotive enterprises such as Jaguar Land Rover and GAC
Fiat. He has also served as general manager of BAIC new energy arcfox business department and vice president of Faraday's future brand and products. Before joining Nezha automobile, Lu Hao led Land Rover brand and BAIC new energy to make great achievements in marketing, and was fully responsible for the marketing innovation planning of electric vehicle products of Ford and Lincoln brands in Ford China.
In this regard, Nezha automobile said that the appointment of Lu Hao as the chief experience officer is highly consistent with the enterprise's strategy to introduce elite talents. Lu Hao's joining will further consolidate Nezha's strategic promotion in brand product innovation, experience marketing and user operation. While continuing to establish a personalized brand image, Nezha will further promote Nezha to become a household technology enterprise.