Consumer Staples Sep 15, 2021 03:12 PM (GMT+8) · EqualOcean
From 12:00 on September 15, the registration of tmall double 11 merchants in 2021 officially began. It is reported that the tmall double 11 investment promotion rules will be further simplified from the aspects of basic rules for business registration, verification requirements for commodity registration price, commodity logistics and delivery rules, etc. According to the introduction of the rules, businesses can sign up if they meet the basic rules for marketing access of tmall merchants by five indicators at 0:00 on August 30, such as illegal deduction, basic service assessment score, business activity, honest operation and comprehensive ranking of businesses. In 2021, double 11 will provide businesses with free "commodity price power" management tools, as well as free public traffic support such as shopping cart good price marking, main venue and industry venue good price display. It is reported that tmall double 11 will set two pre-sale periods and sale periods in 2021. The pre-sale time of the two waves is advanced to 8 p.m., and the sales period is November 1-3 and November 11 respectively. The participating merchants will uniformly provide cross store discount of over 200 yuan minus 30 yuan. During the first wave of sales, businesses need to deliver goods within 48 hours after consumers pay; For orders from November 11 to 14, the merchant shall complete the delivery before 23:59:59 on November 16.

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