Consumer Staples, Automotive Sep 16, 2021 09:29 PM (GMT+8) · EqualOcean
PwC released the China report of global consumer insight survey in 2021. The report points out that China's retail market presents five consumption trends, including the transformation of retail stores, focusing on providing "integrated" experiential consumption scenarios, brand relevance and consumers' cultural awareness. According to the report, 37% of Chinese respondents said that under the same conditions, compared with six months ago, they are more or more inclined to buy domestic brands, 13% more than those who prefer to buy foreign brands.