Sep 17, 2021 06:33 PM (GMT+8) · EqualOcean
On September 17, JD announced that the pre-sale of 11.11 will officially start at 8 p.m. on October 20, and the "price" will be fully released at 8 p.m. on October 31, four hours earlier than the "0:00 opening" in previous years. In 2021, Jingdong's 11.11 rhythm will be fully advanced. The specific rule is that consumers can start to pay a deposit at 8 p.m. on October 20; At 8 p.m. on October 31, consumers can place orders in advance; At 8 p.m. on November 10, JD opened the "peak 28 hours" shopping on November 11; Until November 14, consumers can continue to use JD's 11.11 discounts and services. In addition, from October 31 to November 11, JD app launched "red envelope rain" at 8 p.m. every day, and consumers can also receive the top Beijing post of "200-30 per full" used across stores every day. Previously, JD released investment promotion rules and 10 business support measures at the 11.11 business conference, including the incentive that businesses can get up to 1 million yuan of advertising virtual gold, and reducing the premium of "return freight insurance" of third-party businesses to 1 cent.