Consumer Staples Sep 18, 2021 10:28 AM (GMT+8) · EqualOcean
The general office of Shanghai municipal government recently issued the implementation plan of Shanghai for building an international consumption center city. It is mentioned that accelerating commercial digital transformation: building a commercial digital transformation demonstration area. Promote the all-round digital transformation of large chain commercial enterprises and build a number of smart shopping demonstration scenes. Cultivate a number of 10 billion and 100 billion e-commerce benchmark enterprises. Encourage in-depth cooperation between online platforms and physical businesses to create intelligent, customized and experiential new business forms and models. Gather a number of live e-commerce platforms leading the development of the industry. Encourage brands to set up "live flagship stores". Build a number of live broadcast e-commerce bases.