Consumer Staples Sep 21, 2021 02:27 PM (GMT+8) · EqualOcean
Ctrip released the 2021 Mid Autumn Festival holiday tourism data report. As of 9:00 on September 21, during the Mid Autumn Festival in 2021, the number of people booking peripheral tours accounted for 56% of the total number of people traveling, which was higher than that of the Mid Autumn Festival in 2019 and the Dragon Boat Festival and Qingming Festival holidays this year; In the Mid Autumn Festival peripheral tour orders, compared with 2019, the hotel orders increased by more than 20%, the ticket reservations increased by nearly 30%, and the car rental orders increased by 77%. The report shows that during the Mid Autumn Festival, the order volume of Ctrip camping products increased by nearly 50% compared with the Dragon Boat Festival holiday this year, and Gmv increased by more than 60%. In Ctrip community, since this year, the release volume of content related to "camping, picnic and camping" has increased by more than 400% year-on-year, and the reading volume has increased by more than 11 times.
Related companies: