Consumer Staples Sep 27, 2021 07:45 PM (GMT+8) · EqualOcean
On September 16, the marine protein snack brand "Mr. beaver" announced that the company had recently completed a pre-A round of financing of tens of millions of yuan, and the investors were Park hechangqing, qiguang capital and Qirong venture capital. This round of financing will be used for product R & D and channel expansion. "Mr. beaver", founded in 2015, provides seafood healthy snacks for parents and children, seafood lovers and fitness groups. At present, it has launched light food series, children's snack series and flavor snack series. According to official information, the company's sales exceeded 100 million yuan in 2020, and its revenue exceeded 80 million yuan in the first eight months of 2021, a year-on-year increase of 57%. In addition, "Mr. beaver" was also selected as the "top ten cutting-edge brands" of tmall food in 2020 and listed as the "top 10 Chinese large consumption and high growth enterprises" in 2021. "Mr. beaver" has two selling points, namely "high protein and low fat" and "no preservative". The light food series launched by the brand include fresh roasted cod, children's series include seaweed sandwich crisp, and flavor series include spicy scallops. According to the plan of "Mr. beaver", in the future, healthy ingredients such as low fat, DHA, trace elements calcium, iron and zinc will also gradually appear in Mr. beaver's product system. Mr. tiktok is mainly online sales, including Tmall, Jingdong, spelling, Kwai, and fast hands. The company is actively promoting the construction of offline channels and has settled in business supermarket channels such as HEMA Xiansheng, Rosen convenience store, today convenience store and Macalline.