Oct 26, 2021 05:11 PM (GMT+8) · EqualOcean
Recently, Ms. Ma Jingjing, founder and CEO of new food consumption platform 3F, and Ms. Wang Yanni, general manager of Guantang of the Forbidden City, officially signed a strategic cooperation agreement in Guantang Art Zone, Beijing. New food consumption platform 3F is a comprehensive service platform for consumer food innovation and entrepreneurship. It creates an internationally leading comprehensive ecological service system for food industry innovation and entrepreneurship under new consumption through services such as media, financing docking, industrial consulting and brand construction. In this comprehensive strategic cooperation with the Palace Museum and the Tang Dynasty, the two sides will further dig the magnificent treasure of Chinese traditional culture in the food culture, closely combine China's long-standing traditional culture, aesthetics, art and food, and jointly create new consumer food products with Chinese characteristics and in line with the narrative law of modern brands. Ms. Ma Jingjing, founder and CEO of 3F, said that "quality", "story" and "appearance" have become the new trend of consumer aesthetics. The rise of new brands in recent years represents the arrival of a new consumer era. The new food consumption concept is not only blindly catering to the changes of consumer demand, but also the embodiment of the industrial upgrading of the food industry and the more mature consumer market. It is an inevitable trend of China's economic development and a necessary stage for the maturity of the consumer market. As a comprehensive service platform for Xinshi innovation and entrepreneurship, 3F will continue to help the majority of cutting-edge brands in the five driving forces of supply chain, consumer mind, capital and resource empowerment, business starting and business model consulting.