Consumer Staples Nov 09, 2021 06:36 PM (GMT+8) · EqualOcean
Can the new brand continue to fire? Tmall's double 11 gave a positive answer: during the first wave of double 11 this year, 90 new brands such as Weika, daily Heiqiao, bintu and other stories continued to "dominate the list" for three consecutive years and ranked first in the subdivided industry. In addition, there are 275 new brands, which have doubled for three consecutive years and walked out of a beautiful high-quality growth curve. Last year, 360 new brands of tmall became the first in the industry. This year, the number of brands on the list of the first in the industry has more than doubled. In addition, in terms of sustained growth, more than 90 brands have achieved the "first in three consecutive years" as the most observational indicator.
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