Dec 01, 2021 07:59 PM (GMT+8) · EqualOcean
Wuliangye responded to the price increase, saying that the overall background of this price adjustment is that the current Baijiu industry has overcapacity and insufficient supply of quality products for a long time. In the future, with the continuous consumption upgrading, combined with the development trend that the liquor industry continues to concentrate on advantageous brands, the contradiction between high-quality consumption demand and Wuliangye's actual capacity growth will become more and more prominent. At present, on the one hand, Wuliangye's sales volume continues to grow, and its inventory is at a historical low. On the other hand, according to the annual growth of 5% of Wuliangye's high-quality production capacity, the production capacity can not meet the actual demand of the market, and this price increase is also an inevitable response of Wuliangye's price close to the value.