Automotive Dec 28, 2021 09:09 AM (GMT+8) · EqualOcean
On December 27, the new pure electric mobile travel brand electric House announced at the media communication meeting that since the release of the brand in August this year, young guangxiaoxin, its first pure electric vehicle model, has officially opened user delivery, and is expected to achieve a delivery volume of more than 1000 by the end of the year. As of the date of the press conference, the electric house has built sales and service outlets covering 95 cities, and completed the basic construction of DTC user digital direct marketing system. In the initial stage, the electric house will start from the entry-level pure electric vehicle products below 100000. Based on this market segment with huge demand, it will quickly expand sales and service stores with cost-effective products and quickly realize user increment. In the future development stage, the electric house will improve the product spectrum based on multiple mobile travel scenarios, further expand the user ecology, launch various intelligent travel services on the basis of this ecology, and officially transform from manufacturer to service provider. In 2022, the goal of electric house is to realize the coverage of 250 cities nationwide and establish 500 stores by the end of the year. It is expected that by the end of next year, the first product of the brand will achieve a monthly delivery of more than 10000 units, and help the company achieve profit and loss balance. In 2022, the electric house brand will also launch three new models, including a more functional and intelligent A0 class pure electric model, a more economical A00 class pure electric model, and a class a pure electric MPV for the taxi and online car Hailing operation market. Also in 2022, the electric house brand plans to export the first batch of products.