Automotive Jan 26, 2022 05:17 PM (GMT+8) · EqualOcean
On January 26, 2022, Jiangling Ford automobile technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford technology") officially announced its establishment. The new company is jointly invested and established by Jiangling Motor Co., Ltd. (hereinafter referred to as "Jiangling Motor") and Ford Motor Company (hereinafter referred to as "Ford Motor"). The registered capital of the new joint venture is 200 million yuan, of which, Jiangling Motor contributed 102 million yuan, holding 51%; Ford invested 98 million yuan, holding 49%. The new joint venture is a new initiative of Ford Motor and Jiangling Motor in the passenger car business based on the common strategic goal. It will be committed to accelerating the expansion of passenger car business, accelerating the improvement of channel capacity and promoting the innovation and upgrading of user experience. The new joint venture will make use of Ford's global resources and combined with the needs of the Chinese market, deepen the integration of Ford and JMC in technology, products, marketing and services, and launch more differentiated products suitable for the Chinese market, so as to meet the needs of young Chinese consumers and promote them to the world based on China. In 2022, Jiangling Ford technology will launch a fully upgraded always on user experience plan to build a full-time, panoramic and all-round user relationship.