Financials, Consumer Staples Jun 24, 2022 07:29 AM (GMT+8) · EqualOcean
The tourism enterprises affected by the epidemic are under the careful care of the government. Recently, the Department of culture and tourism of Hainan Province released the implementation plan for the work of Hainan tourism enterprises to relieve difficulties and stabilize the tourism consumption market, which will provide relief subsidies to the class a scenic spots, coconut level rural tourism spots, travel agencies, star rated hotels, rural home stay and other tourism enterprises affected by the epidemic, so as to promote the effective recovery of the tourism consumption market. Previously, many places in the country have successively issued a series of policies to release the potential of tourism consumption and support the main body of the tourism consumption market. Recently, the liberalization of inter provincial tourism in many places has further invigorated the tourism market. According to the data of an online travel platform, as of June 21, the booking volume of inter provincial group tours in the past week increased by 291% compared with the previous week; The summer inter provincial hotel reservation volume increased by 151% compared with the previous week. Industry insiders said that the long-standing backlog of tourism demand was fully released during the summer booking peak. Differentiated innovative marketing and people-friendly subsidy policies will be the magic weapon of the "watershed" of the summer tourism industry.