Jun 27, 2022 12:08 PM (GMT+8) · EqualOcean
At the beginning of its establishment, jiangxiaobai wanted to take a "new path" different from other Baijiu brands. For example, the drinking experience should not be so spicy and stimulating, and the taste should be light and smooth enough. After that, a series of phenomenal products continued to appear, and the audience's recognition of jiangxiaobai gradually increased. These products lowered the acceptable threshold of Baijiu and led those who did not drink much to the table. But in the process of opening up the blue ocean of new wine, jiangxiaobai has to solve a series of problems. Eliminating, reducing, strengthening and creating these four logics have become the strategic goals of jiangxiaobai since its establishment, so that it can break through the industry boundary, provide users with a new experience, and keep the cost at a low level. For example, in the process of "making old wine new", jiangxiaobai used these four logics to reorganize the composition of user value, and the original competition rules are no longer effective for it, avoiding the competitive pressure of giants such as "maowuyang Luzhou" in the market. In a twinkling of an eye, in 2019, jiangxiaobai handed over the answer sheet of 3billion yuan of annual revenue, becoming the most popular Baijiu brand among young people in China. Compared with medium and low-grade local wines, jiangxiaobai has better product power and better brand tone based on high quality, high brand awareness and identity. In terms of user value, behind such phenomenal products as small bottle wine, fruit cube and Meijian is the positioning of high-quality ration wine. Jiangxiaobai, founded by taoshiquan, was born out of traditional Baijiu. It did not compete for business with traditional Baijiu, and gradually entered a better place on the road of "old liquor new".