Nov 11, 2022 06:06 PM (GMT+8) · EqualOcean
Chinese cross-border fast fashion platform SHEIN is piloting a platform model in Brazil, where merchants can open stores directly on SHEIN and take care of their own operations and logistics, just like Taobao in China. Previously, SHEIN designed and sourced its own merchandise. A source close to SHEIN said the decision for the pilot was made in 2021 and officially launched in March this year.