Nov 18, 2022 04:37 PM (GMT+8) · EqualOcean
Tims China announced that the company has signed a two-year partnership agreement with Freshippo(Chinese:盒马鲜生), the omnichannel supermarket chain of Alibaba Group Holding Ltd. Freshippo is a Chinese new retail platform driven by data and technology. Under the agreement, the two companies will launch co-branded coffee products that will be sold exclusively through Freshippo's online channels and offline shops. In addition, Tims China and Freshippo will also jointly develop co-branded products, with both parties involved in the design, positioning, promotion and pricing of the products.