Atour
Atour Hotel is a hotel offering hospitality services.
Atour, founded in December, 2012 and headquartered in Shanghai, is a hotel group. Established by Yin Yelv, the company has received financings from Divine Capital, Qunar, Legend Capital and so on. Rivals that have direct and indirect competition with Atour globally include Huazhu, Freehand Hotel, Sydell Group, Wanda Hotel, etc.
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Atour Hotel's strengths lie in mid-scale hotel growth opportunities and cross border cooperation. However, adopting a "green supply chain" and enforcing a government relations strategy may be key to standing out from the crowd.
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