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Keep

Keep

Keep is a young team that loves sports and is also a group of Geeks who pursue the ultimate experience. We focus on application development in the field of mobile sports.

OVERVIEW

Category
Wellness, Recreation
Headquarter
Beijing, China
Founded Time
Oct. 1, 2014
Founder
Ning Wang
Latest Funding
Series D
Company Size
50-100
Also Known As
Keep
Legal Name
Beijing Keep Technology Co.,Ltd
Name (Chinese)
Keep
Legal Name (Chinese)
北京卡路里科技有限公司
Email Address
report@gotokeep.com
Phone Number
+86 010 640 17671
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FUNDING

Number of Funding Rounds 6
Total Funding Amount USD 174.50M
Announcement Date Funding Round Funding Raised Lead Investor(s)
Jul. 10, 2018 Series D 127.00M Goldman Sachs, Tencent Holdings, GGV Capital, Morningside Group, Bertelsmann Asia Investment China
Aug. 16, 2016 Series C+ 0.00 Tencent Holdings
May. 17, 2016 Series C 32.00M Morningside Group, GGV Capital, Bertelsmann Asia Investment China
Jul. 10, 2015 Series A 5.00M Bertelsmann Asia Investment China, Ventech China
Jul. 10, 2015 Series B 10.00M GGV Capital, Bertelsmann Asia Investment China, Ventech Capital
Nov. 10, 2014 Angel Round 500.00K BWVC
Announcement Date

Jul. 10, 2018

Funding Round

Series D

Funding Raised

127.00M

Lead Investor(s)

Goldman Sachs, Tencent Holdings, GGV Capital, Morningside Group, Bertelsmann Asia Investment China

Announcement Date

Aug. 16, 2016

Funding Round

Series C+

Funding Raised

0.00

Lead Investor(s)

Tencent Holdings

Announcement Date

May. 17, 2016

Funding Round

Series C

Funding Raised

32.00M

Lead Investor(s)

Morningside Group, GGV Capital, Bertelsmann Asia Investment China

Announcement Date

Jul. 10, 2015

Funding Round

Series A

Funding Raised

5.00M

Lead Investor(s)

Bertelsmann Asia Investment China, Ventech China

Announcement Date

Jul. 10, 2015

Funding Round

Series B

Funding Raised

10.00M

Lead Investor(s)

GGV Capital, Bertelsmann Asia Investment China, Ventech Capital

Announcement Date

Nov. 10, 2014

Funding Round

Angel Round

Funding Raised

500.00K

Lead Investor(s)

BWVC

UPDATES

More “Healthy” Products for Sale by Keeplite
Keep has begun to cut into the food and beverage market, though only with healthy meals, healthy meals are still an emerging market in China compared to gym and fitness equipment.

Keep has begun to cut into the food and beverage market, though only with healthy meals, healthy meals are still an emerging market in China compared to gym and fitness equipment.

The Place of Meal Placement Rises in Struggles and Competition
Though obesity might be a trending topic, the meal replacement market is yet to be determined. With 6% obesity population, the portion of the overweight that will employ meal replacement to lose weight is yet to be determined.

Though obesity might be a trending topic, the meal replacement market is yet to be determined. With 6% obesity population, the portion of the overweight that will employ meal replacement to lose weight is yet to be determined.

"Keeplite" The Last Thing Keep Would want as a Sub-Brand
Keep launched healthy snacks on its app after the Chinese New Year and named them “Keeplite”

Keep launched healthy snacks on its app after the Chinese New Year and named them “Keeplite”

Keep Accelerates its Expansion to Take Over the Offline Market.
From the 2nd to 4th of March, Keep opened four new Keepland gyms in Beijing and Shanghai: Beijing Liangmaqiao Store, Beijing Changying Store, Beijing Fangdian Store, and Shanghai Jing'an Joy City Store.

From the 2nd to 4th of March, Keep opened four new Keepland gyms in Beijing and Shanghai: Beijing Liangmaqiao Store, Beijing Changying Store, Beijing Fangdian Store, and Shanghai Jing'an Joy City Store.

Keep Follows the Footsteps of Peloton by Producing Hardware
Keep is trying to get into the hardware game and wants to take a step outside of China. Peloton a product of silicon valley has been out there for quite a long time and is already a unicorn.

Keep is trying to get into the hardware game and wants to take a step outside of China. Peloton a product of silicon valley has been out there for quite a long time and is already a unicorn.

Keep’s Next Step Is to Bring Online and Offline Together
Keep, a Chinese fitness brand, started online but with increasing focus offline recently.

Keep, a Chinese fitness brand, started online but with increasing focus offline recently.

Chinese Fitness Startup Keep Taps into Wellness Tourism Market, Corporating with Westin Hotels & Resorts 
Wellness, hospitality, and travel are now converging in unprecedented ways.Keep× Westin 's program is part of a larger move of fitness industry catering to the frequent business travelers and hotel industry beefing up fitness offerings, which could be a signature competitive difference for both of them.

Wellness, hospitality, and travel are now converging in unprecedented ways.Keep× Westin 's program is part of a larger move of fitness industry catering to the frequent business travelers and hotel industry beefing up fitness offerings, which could be a signature competitive difference for both of them.

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