The Persistence of Red Star Macalline: Reform the Home Industry
From the suspending in the first quarter to the self-rescue and industry transformation, Red Star Macalline is leading the market to revitalize the economy. First, the company exempted a one-month lease and provided CNY 4 billion mortgages for merchants. Second, the company increases its expenditure on online traffic construction and operation, cloud intelligence, remote services, and logistic integration. Third, the company expanded the consume channel and upgraded the entire system to better meets the customers’ demands.