From 9th to 10th of January, the annual WeChat Open Class Pro was held in Guangzhou. Thousands of people gathered to hear a 4-hour speech given by Allen Zhang (ZHANG XiaoLong, 张小龙), low-key senior executive vice president and present of Tencent’s WeiXin Group.
Common sense and principals behind products
Allen Zhang highlighted two things, which are keeping doing updated excellent products and the second is to help creators realize their values. These years, goals for many e-companies were trying to make users stay at their apps as long as possible; while Allen Zhang’s goal was to help customers in the fastest and the most efficient manner.
WeChat will not create contents and will do feasible basic infrastructure service platform
Intelligent payment solution: WeChat will assist schools to digitize their payments system. After this digitalization, parents/students can pay and receive order details online
Better communication: communications between schools and parents will become more efficient via official or enterprise account
For training institutions:
Efficient recruitment: applying the algorithm to target users efficiently
Simplifying enrolling process: users can learn, choose, and pay at official accounts of education institutions
Increasing re-purchase rate: more efficient and effective among parents, students and teacher will increase users interaction and perhaps re-purchase rate
Collaborating with New Orient (新东方) and TAL Education (好未来)
New Orient and TAL Education are two Chinese famous education institutions. According to Yann Xu, product manager at WeChat Pay, WeChat is working with New Orient and TAL Education, providing them with one-stop solutions and improves their efficiency at tutoring, managing, and servicing.