Thank you for subscribing.

Please check your email to confirm.

Unsubscribe success..

You already subscribed and confirmed.

Please check your email.

You already subscribed.

Please check your email to confirm.

How Bytedance Negotiated with Indian Regulators for Lifting the Ban on TikTok?
How Bytedance Negotiated with Indian Regulators for Lifting the Ban on TikTok?
Man capturing the moment using his iPhone. Photo: Credit to Dewang Gupta on Unsplash.
Associated Company
ByteDance ByteDance

TikTok reappeared in India's app stores on April 30 following a ban imposed by regulators in one of the world's largest markets for Internet companies.

The ban was put in place on April 16 and after a period of intense negotiation and lobbying with the Indian government, Bytedance (字节跳动), the parent company of TikTok, has managed to get its popular video-sharing app back into the Google and Apple app stores.

During the time that TikTok disappeared from the app stores, the company reportedly was bleeding USD 500,000 a day.

While the ban was still enforced, Bytedance announced that it firmly believed "India's courts eventually will render justice."

According to a former director of Bytedance, who was responsible for one of the major overseas markets and chose to remain anonymous, the company and the Indian government struck a deal on two principal matters: massive jobs creation for the locals and helping the Indian authorities to monitor and navigate the content.

"Bytedance promised Indian Regulators that the content will be better controlled via AI, and the company will hire more locals," said the former director. "In addition to that, regulators have also taken the law into their own hands by better accessing, regulating and even using the content for their own agenda."

With hundreds of millions of Internet users, India is an irresistibly appealing market from the standpoint of China's Internet heavyweights. What's more, Indian mobile network operators provide the cheapest deals for mobile data consumption globally, which makes it particularly attractive for video-sharing apps and websites to conquer the market.

Tiktok, for instance, has 200 million registered users in India, making it the biggest overseas market for Bytedance; and several other Internet giants around the globe. 

Many observers speculate that the ban on TikTok was politically motivated as general elections approach in India, prompting the regulators to be tough on some companies in the Internet space.

Nevertheless, it is hard to assert whether and how the changes adopted by Bytedance will have a negative impact on its business in India.

So far it appears Bytedance is faring well. A week after the ban was lifted, TikTok ranked first in download volume on Google Play of India.

Indeed, sometimes all publicity is good publicity.

Enterprise Information

Bytedance owns a series of content platforms that enable people to connect with, consume, and create content.
CATEGORIES: Technology
Last Funding Type
Pre-IPO
Number of Employees
10001+
Number of Funding Rounds
7
Total Funding Amount
7.10B

Enterprise Information

ByteDance
Bytedance owns a series of content platforms that enable people to connect with, consume, and create content.
CATEGORIES: Technology
Last Funding Type
Pre-IPO
Number of Employees
10001+
Number of Funding Rounds
7
Total Funding Amount
7.10B

Communicate Directly with the Author!

Ask the author questions about the copied text

MOST READ

THE LATEST

Any Question

EqualOcean is a leading industrial tech media and investment research company that focuses on technological and industrial innovation in China.

We aim to assist Chinese entrepreneurial enterprises to break into the global market and provide overseas investors, VCs, and enterprises with a deeper understanding of China's business environment and to seize opportunities in China.

Join over 800,000 of your peers