Children’s Programming Education Firm Nabs CNY 150 Million
With no signs of schools re-opening, offline education firms are adopting the OMO model.
Though investors remain undisclosed, the offline programming education startup, Xiaomawang, has completed a CNY 150 million Pre-C round of financing. According to the firm, this round of capital will mainly be used in the field of curriculum and technology research and development, in promoting the optimization and iteration of the curriculum system and accelerating the upgrading of its online platform. The firm said in a statement, “While improving the user's online learning experience, we will promote the construction of Xiaomawang ’s online and offline systems and work hard to create a high-quality example of the OMO model of children's programming education.”
The firm said in a statement, “While improving the user's online learning experience, we will promote the construction of XiaoMaWang ’s online and offline systems, and work hard to create high-quality samples of the OMO model of children's programming education.”
XiaoMaWang is an offline children's programming brand. It focuses on a small class model, covering a number of children's programming product matrices such as regular programming, competition training, campus cooperation, and overseas study tours. In less than four years, it has rapidly grown into a leading brand in the children's programming industry-nearly 70 offline campuses, covering more than 20 cities across the country and monthly single-line revenue of 60 million
In addition, the firm completed the systematic ecological layout of its online business after two years of founding and has continued to optimize and iterate on online products. Unlike other subjects, the OMO model of children's programming education has a very high threshold. It has very strict requirements regarding teaching and research capabilities and talent training of the institution. Thanks to its own scientific and technological advantages, and the experience gained from its offline business and teaching management, it has achieved information and network management of students and as well as teachers training. This prepositional layout has provided great convenience for the implementation of the OMO strategy.
The firm will connect offline and online, and quickly provide online training to the operators of offline stores to help the team complete the transformation. According to the founder, Wang Jiangyou, although this is a challenge, in fact, the core logic of each role has not changed fundamentally. What employees need to do is quickly adapt to new scenarios and become familiar with new processes. He revealed that the biggest part of the entire transformation process is the habits and cognition of employees, but fortunately, XiaoMaWang has an online business, so the conversion is relatively smooth. Judging from the data, XiaoMaWang's online business revenue in February exceeded the total revenue of online business last year.
Since XiaoMaWang’s teaching scene was offline, the elements of the lecture had strong offline attributes. Therefore, the firm re-developed a course that matches the online scene during the Spring Festival and continued to promote the course in accordance with the original class and the original teacher. The benefit here is that online courses are provided free of charge to users.
We believe the reason it is easier for XiaoMaWang to transform online is that firstly, it already has an online platform and secondly the firm has sufficient capital reserves. The very same reason it has continued to provide free courses and the same time invest in its online business.