The education industry was shocked heavily by COVID-19 in 2020. Hence, many educational institutions have started the transition to attract attention from investors. - TikTok, ‘Headline’ (今日头条) and ‘Watermelon Video’ (西瓜视频) promote a program called ‘ Xue lang ji hua’ (学浪计划), to support originators of the education platform. This program would help to attract users in k12, college entrance examinations and vocational education. - ByteDance has launched a product called ‘Gua gua long ying yu’ (瓜瓜龙英语), a customized online English course for children from two to eight years old.