Coming to the ‘new track’ of auto retail, Pinduoduo continued to focus on the sinking market. In May 2019, Pinduoduo’s first online car sales show was aimed directly at third- and fourth-tier cities and rural consumers. After seizing the demand, Pinduoduo continued the low-price strategy, subsidizing more than CNY 6 million from his own pocket, which is equivalent to a 26% discount on the original price. 400 units of limited purchase models were sold out in 18 seconds. For Pinduoduo, it is of great significance to attract OEMs and auto e-commerce to settle directly. This ensures that the source of the new car can be traced, and provides endorsement of trust for Pinduoduo's entire vehicle products, which is conducive to the brand effect of Pinduoduo’s auto retail business.